Did you know that Denmark is the EU Country with the highest share of subscribers to Video on Demand services? So, it’s no surprise that our Danish DETECt Team at Aarhus and Aalborg University took a closer look at the impact of streaming on European television.

A 2016 study by the US-American FX Networks Research shows a clear impact of streaming on the production of TV series in the USA. In less than a decade, the number of original scripted series produced in the USA has nearly doubled with online and pay-TV services showing the highest increase. Therefore, our Danish colleagues asked how streaming has influenced the production of TV in Europe, where SVoD services like Netflix, Amazon Prime Video and HBO have been expanding since 2012.

Based on data from the European Audiovisual Observatory in Strasbourg, the team have compiled this interactive infographic, which explains three key trends of the European TV market today.