The app offers a choice of different clusters and themed tours of audiovisual stories they can “unlock” when standing in a specific location. These stories are called “Motes”. To use the app, tourists have to be in Aarhus but can assemble their tour at their own leisure. Each Mote adds a specific layer of meaning to the physical space the tourist is located in. Tourists can interact through “loving” a Mote. At this stage no social media features have been implemented, because in Motes’ experience from other tours, this is not a feature users desire. We have, however, suggested a feature that users can ‘share’ that they have completed the tour on social media, in order to create more visibility for the app. 

A rich combination of varied content makes the app interesting for many target groups: from interviews with location scouts to trailers, from “behind the scenes” clips of TV series produced in Aarhus to interviews with noir novelists, to content more generally related to the audiovisual culture and heritage in the Nordics (e.g. Silent Film Era). This combination turns the physical space of Aarhus into a specific place of crime and investigation (e.g. Dicte) and allows experiencing the city as a site of film and TV production (e.g. interviews with location scout Ulla Malmos).

More tours for the app will be developed. One new route will include Aarhus-based authors such as Elsebeth Egholm and Svend Åge Madsen reading from their books and being interviewed about them. The third tour is developed in collaboration with stakeholders from the Aarhus tourism industry (e.g. Occupation Museum, Viking Museum). Both tours offer the possibility of cross-promotion through the authors and the museums involved, who will communicate about the production process.

All tours will be available by spring 2020 when the app is launched for the public. The public launch will take place in March 2020 at Krimi-Messe Horsens, the biggest crime literature fair in Northern Europe.